![]() From Pittsburgh to Kansas City and Minneapolis, as well as plenty of cities in between, destinations are raking in blockbuster profits when the Eras tour rolls into town, as well as experiencing record-shattering hotel occupancy rates and generally enjoying the kind of destination exposure that money (or traditional destination marketing campaigns) simply cannot buy. The tour has morphed into a cultural phenomenon.Īnd that phenomenon is paying off handsomely for destinations around the United States. The unbridled emotion and enthusiasm that Swifties (aka individuals who go fangirl over anything Taylor Swift does) demonstrate at every stop on the sold-out Eras tour makes clear that Swift's concerts have long since transcended mere music event. ![]() Last updated: 3:05 PM ET, Fri July 21, 2023įrom being overcome with emotion and bursting into tears during concerts to wearing diapers so as not to have to use the restroom and miss even a moment of the show, Taylor Swift fans are a passionate bunch.
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